The Scottish government wants to increase the Minimum Unit Price (MUP) of alcohol by 15 pence per unit to 65 pence: launching a consultation into the proposals this week.
All of AB InBev’s beer products now include alcohol guidance labels: including markets where there is no legal mandate to do so. That makes it the largest voluntary guidance initiative every undertaken by a beer, wine or spirits company, says the beer...
Global alcoholic beverages giant Diageo has highlighted how promoting responsible drinking is important for alcohol firms to expand reach and retain consumer loyalty post-COVID-19, especially via digital initiatives.
Scotland continues to drive ahead with proposed crackdowns on alcohol promotion and sales through new guidelines on how the industry must sponsor sports teams and other cultural events in the country.
Though the Scotch Whisky Association (SWA) claims to be winning the
fight to curb irresponsible consumption in its homeland, it has
called for more cooperation between industry and government to meet
responsible drinking aims.
Drinks groups may stepping up their efforts to promote responsible
alcohol consumption, but some of their latest advertising campaigns
have been labelled as "catastrophically misconceived",
according to new research.
Effectively educating consumers about alcohol misuse in an
enlarged EU is one of the main issues
facing spirits companies in the year ahead, according
to an industry report.
Consumers do heed messages advising them to drink alcohol
responsibly, says a survey by Guinness maker Diageo, as it launches
a series of television adverts in the UK.